Once upon a time, in the faraway land of Northeast Ohio, lived a young girl who spent all of her free hours (those without young boys on her mind, that is) within the magical world of fashion magazines.
Everyone was beautiful, and carefree, and rich. The women between the covers looked so elegant hailing a cab, nibbling escargot, and choosing a tampon. Carol Alt, Esme Marshall, and Kim Alexis were her goddesses.
“Why, in this world”, the young girl thought, “are the real people”- her people, and they were want to fill out the dance card of New York, so, of course, she wanted to be their boss.
Time went on. Seasons and fashions changed. She remained on top of it all- knowing the latest celeb gossip, who’s spring collection would be a standout, understanding the reasoning behind the off-the-chart sales of jeans with a ‘Swan’ on your ass (Thank you, Gloria Vanderbilt. You were a branding genius).
The girl grew into young womanhood, and did what every confident young woman does- she followed her boyfriend to his Midwestern college.
She found herself afloat in a sea of dull, with a boyfriend who’s greatest ambition was to shoot beers and fistbump his bro’s, and entrenched as a Graphic Design major, within an Art Department that was as heterophobic and misogynistic as a world run by angry gay self-righteous men who hate their mother’s can be. That’s right. I’ve said it.
No soup for me.
One day, after having her professional portfolio, yet again, rejected by the Board of I-Hate-You- Because-You-Are-Threat-With-Tits-And-We-Only-Support-Pretty-Boys-Who-Attend-Our-Pool-Parties council, she happened upon a poster in the lobby of the student center- but not just any poster- a magic poster.
It read… Wanted: Cheryl from NE Ohio who has followed boring boyfriend to college she shouldn’t have attended and know the difference between Gucci and gnocchi, wears righteous Frye boots with fishnet stockings, and can successfully argue the benefits of the staying power of a Lancome Super Rich & Fab mascara to the ever inferior Maybelline Wonder Lash, just show us your fashion-forward portfolio and come join us at Mademoiselle Magazine!
Portfolio ready to ship Sergent.
Flash forward: One of my responsibilities as an associate Fashion Editor at this glorious New York gig was to gage the advertising content of competing glossies (Vogue, Cosmo, Harper’s Bazaar) in an attempt to get a feel for what the women in America were going to be drawn to- because, believe me, New York decides what you will be buying before even you know what you’ll be buying.
One day, while attending a Fur Fashion show (I don’t remember which one), I was sitting next to an elegant woman who turned to me and asked,”What do you think?”
I replied,” They look like last years”. Pretty confident don’t ya think? Oh yea.
Well, that lady turned out to be Dawn Mello, VP of Fashion for Bergdoff Goodman, and she laughed out loud- then went and told my boss that she had hired a real pistol. Cha-ching.
I began attending all sorts of furrier’s fashion shows, but my favorite was Blackglama- their print ad’s were all smooth black & white layouts, in a world of color, almost no copy with the most famous people in the world modeling their choice, in exchange for the fur they wore. Genius!
I bought the book What Becomes A Legend Most? The Blackglama Story by Peter Rogers (1979, Simon & Schuster), the next day- literally, and I’ve been hanging on to it my whole life.
Until last Saturday night, when I handed it to Mr. Peter Rogers, in person, and batted my eyes for an autograph.
He signed it, “With Love from one Legend to Another”…
Ogden Museum of Southern Art
925 Camp St.
|Yours Truly with
the man behind the famous Advertising Campaign,
discussing the addition of my photograph to his next edition.
|Peter Rogers’ original print of the infamous
‘Omitted due to permission denied’
was the biggest prima donna between the three.
Dame Maggie Smith
before she was appointed-
but she’s still a great Dame!
|Peter Rogers has donated his personal and original photographs
of the his famous advertising campaign to
as he is a southern boy, from Mississippi, at heart.
What a show!