So do trends (…and husbands- not mine).
It’s the natural evolution of Evolution.
What will be, Will Be (I just want to get in on the correct side of the flying car).
So, I’ve been wondering…
Nah. That’s not true. Really not so much w-o-n-d-e-r-i-n-g as much as attempting to gage the changes that are inevitable in the world of blogging.
What a wonderful thing this Blogging is! It gives a ‘voice’ to so many people that otherwise would have remained silent (and that’s a good thing) and it will continue. People will blog. I’m not debating that. (In fact, I’m absolutely sure most of these questions have already been answered, but I enjoy beating dead horses, so here goes…)
What I want to discuss are the changes occurring in the mass communication vehicle commonly called ‘blogs’: Who’s reading? Who’s commenting? How are they doing it? What is being read? How long do readers stay? Does the length of a post make a difference to the readers? Do they show-up for enjoyment, or for information? Inspiration maybe? A laugh? A cry? To not feel alone?
And, of course, what do the bloggers want out of it?
Let’s start there.
I know many blogs that have paid advertising on them. I know many bloggers that write for products. I know none of them (shy from the top Three-Of-All-Time ) that are actually making a living at it. So what’s the draw?
Let’s be honest- it’s not the money. Most of us just want a little fame. Someone to listen to us. People to show-up at a book signing. An interview. Engagement.
We want to be heard, because we all feel we have something to say- and we do. All. Of. Us.
However, I’m feeling like unless your goal is to fall of the edge of the bloggyuniverse and continue to write a journal, it’s time to retool- Rethink what blogs will continue to grow and how they will do it.
Let’s take my blog. The very one you’re reading now. What a mess (Not trolling, so no accolades needed).
I started out a little late to the party- 2-1/2 years ago- at 55. But, since there has never been a party I’m not unwilling to crash- here I am.
A Pleasant House was going to be about my love of gardening, and it was, for a while, and still is, occasionally.
Then, I decided to add cooking. Ditto.
Then, living in New Orleans and traveling. Double Ditto.
Suddenly, I let my evil twin out of the trunk of my car (which is where I keep her) and started to spout-off about any damn thing I was interested in saying.
I’ve built a following. happy-happy-happy Met a slew of awesome people on-line (some IRL) and have LOVED the engagement.
No news there for anyone that blogs.
That is not the revelation. This is: Even as the world of bloggers grows, the focus of the readers is contracting.
What does this mean? You’ll keep your followers if you continue to write about whatever you are currently writing about. You may even grab a few more along the way. It will be increasingly harder to compete. You’ll say you don’t care to compete. But we all know that’s not true. Not really.
You want to be HEARD. And it’s kinda addicting seeing all those post engagements, and comments, and ‘shares’.
I, for one, LOVE THEM.
YOU, dear Reader, are my crack.
But ‘things’ are c-h-a-n-g-i-n-g- not just in social media, and for a share of the pie, but for me and my little blog.
I have been advised, for a LONG time to ‘Brand’ myself- and THAT dear people is the future.
Not just finding your ‘niche’ but BRANDING.
And your Brand can’t just be about how your kids pee’d on the turkey at Thanksgiving, or your wonderful envious glittering ‘Lifestyle’ (like
I’ve been doing mine) ’cause unless your kid is thirty seven and still peeing his pants, or you have a private jet and a membership in Skull & Bones- your blog is just going to get swallowed-up in the exponential growth of new and better content, and the shorter time span of your readers engagement.
‘How in the hell do I do this?’, I’ve asked myself.
You need something to brand- right? What do I have? My musings? Get real Cheryl. (Yes, I talk to myself in the first person).
I’m not a tech-savvy swabbie like my friend Julie at Fabulous Blogging. She can sell her knowledge, for Christ’s sake. (You Go Girl, btw).
I’m not an advocate for Mental Health, or Wellness like my friends Cathy Chester at An Empowered Spirit or Ellen Dolgen at Menopause Mondays (hats off ladies).
I’m not depressed, or have special needs children.
I’m in a thriving relationship. My kids are all good.
What. To. Do?????
Isn’t the new by-line ‘You Are Enough’?
I think I am.
By God, I am!
I just need to retool– my focus, my dreams, my vision.
Because Life Changes (and I’m not getting any younger) and I’ve decided to attempt to ‘Brand’ myself in the form of a cookbook that is wrapped around my parent’s story that is served with a bacon wrapped water chestnut drizzled with maple syrup and a side of infidelity (and a few swear words-’cause that’s how I roll…out dough).
In other words, like NOTHING you have ever flipped your pancakes to.
Will it be published? I think it will.
Will it sell? I hope so.
What if it doesn’t? Who cares? It’s a new ‘goal’.
Can you see me cooking away, with all my shizz, on a u-tube channel? (I’ll let that sink in). Why, yes I can.
Will I have created a ‘Brand’. You’re damn right.
And it will be, God willing, funny, and informative, and inspiring, and delicious, served with a side of sass, and a dash of bitters.
And then, after I’m famous, I’m going to open a retail shop full-up with my fabulous style and taste, and wear sarongs and purple lipstick, and speak with a foreign accent while hosting gallery openings, posing for In Style’s Fabulous Over 60 issue, preparing fresh fish chunks for my pet ostrich named Miss Peach, and reinvent myself all over again…
Just the way I like it.
‘Cause I’m THAT kind of FABU (Or is it idiot?) In the meantime
as I continue to
attempt to flat-out entertain you on a regular basis on my little blogggggggglugglugglug